Web visitors who go to VisitIthaca.com, the Ithaca/Tompkins County Convention and Visitors Bureau website, will now see a pop-up banner that says, “That’s it. We surrender. Winter, you win. Key West anyone?”
Bruce Stoff, director of the Visitors Bureau, came up with the unconventional marketing campaign.
Winter spreads its reach from Northeast to South and beyond
CNN’s John Branch contributed to this report.