Ithaca, New York, tourism site: Don’t come here, go to Florida

Web visitors who go to, the Ithaca/Tompkins County Convention and Visitors Bureau website, will now see a pop-up banner that says, “That’s it. We surrender. Winter, you win. Key West anyone?”

Bruce Stoff, director of the Visitors Bureau, came up with the unconventional marketing campaign.

Winter spreads its reach from Northeast to South and beyond

CNN’s John Branch contributed to this report.