Web visitors who go to VisitIthaca.com, the Ithaca/Tompkins County Convention and Visitors Bureau website, will now see a pop-up banner that says, “That’s it. We surrender. Winter, you win. Key West anyone?”
Bruce Stoff, director of the Visitors Bureau, came up with the unconventional marketing campaign.
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Winter spreads its reach from Northeast to South and beyond
CNN’s John Branch contributed to this report.
