At its opening in 1906, the hotel was marketed as having “prices within the reach of all.”
“While the Knickerbocker has not exactly furnished itself with a motto, the manager and his assistants will tell you that they are running ‘a Fifth Avenue Hotel at Broadway prices,'” the New York Times wrote of the opening.
“Between the hours of 1 and 6 o’clock the fifteen-story structure on the southeast corner of Forty-second Street and Broadway was thronged with visitors,” the Times wrote. “The lobby, on the Forty-second Street side, was much admired by the host of visitors, and all paused to take a look at the representation of Father Knickerbocker in the entrance hall.”
Rates in 1906 averaged $3.25 a day (or about $78 in today’s dollars after adjusting for inflation), according to the Times. Unfortunately travelers are unlikely to come by a room at that price in 2015: Room rates on the Knickerbocker’s website start at $446.
David expects the history of the hotel — with or without a refurbished subway parlor — to attract guests.
“By drawing inspiration from our past to create a lifestyle experience that is beyond typical luxury hotel amenities, The Knickerbocker will undoubtedly appeal to both local New Yorkers and international travelers,” he said.
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