‘Like A Girl’ Super Bowl Ad Champions Female Empowerment On Football’s Biggest Stage

A viral cry for empowerment is about to ring out during the Super Bowl.

“When people watch the video, we know it changes their perception of the phrase ‘like a girl’ – and it makes a difference for girls’ confidence,” Fama Francisco, vice president of Global Always said in a statement. “We feel so strongly about this, that we’re now taking this message to a bigger stage, the Super Bowl, so even more people can join us to champion girls’ confidence and change the meaning of ‘like a girl’ from an insult into something positive and amazing.”

The Huffington Post