According to doctors, regular pap smears are the best way to detect cervical cancer. Alarmingly, one in three women between the ages of 25 and 29 in the United Kingdom don’t get tested.
Jo’s Cervical Cancer Trust, a U.K.-based organization that provides women with information about cervical cancer, has launched a selfie campaign called #smearforsmear in an effort to change that. The concept is simple: Smear your lipstick, take a selfie, post it on social media, raise awareness. Think Ice Bucket Challenge, but for cervical cancer.
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— Jessica North (@JessicaNorthPR) January 28, 2015
H/T Elle
