London Fashion Week: Meet the people who’ll be dressing you in 10 years

As part of this season’s British Fashion Council New Generation (New Gen) cohort, Goddard has been branded as one of Britain’s 10 most exciting young designers to watch, following in the footsteps of Alexander McQueen, Mary Katrantzou, Erdem and Christopher Kane.

Since 1993, the highly competitive New Gen scheme has offered sponsorship, mentoring and promotion to spin young British designers into the type of international brands found in Saks, Vogue, and closets around the world, using its impressive track record as a seal of approval.

Commercializing creativity

Though the fashion week isn’t yet over, Goddard is already musing about staging a proper fashion show next season, excited by the new found attention and the fun she’s had working on presentations. There are still more appointments with press and buyers to think of, but she’s optimistic for herself and her brand, thanks to her developing business acumen and support network.

“It’s just so massively hyped up. I probably couldn’t grow quite as fast if it wasn’t for New Gen,” she says. “It’s like suddenly I’m running a business.”

CNN