As happens with all organically good things in life, Marshawn Lynch’s signature catchphrase, “I’m just here so I won’t get fined,” is getting packaged and prepared for profit. In other words, it’s no longer a cool thing to say.
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And again, that’s all fine. Make that money. But you can’t have your trademark and keep it cool. “I’m just here so I won’t get fined” is about to make Lynch a lot of money, but it’s also now just that: a money-maker.