Mark Hoffman: Discussion On Cybersecurity Is ‘Evolving’ Thanks To The Sony Hack

CNBC President Mark Hoffman spoke with HuffPost Live at Davos Wednesday about the “evolving” discussion on cybersecurity, saying the recent Sony hacking further propelled the issue into the global conversation.

Hoffman said it’s “critically important” for businesses to focus on cybersecurity.

“There are many, many things in the world that seem daunting at this time. Cybersecurity is certainly one of them,” Hoffman said, noting NBC is taking the issue “extremely seriously.”

“Across the spectrum, there has been a ramp not only in investment and concern about cybersecurity, but an evolving, ongoing look that’s been further accelerated by what happened at Sony,” Hoffman said. “I think people are looking for solutions and safety and it’s one of the key issues that companies are facing these days.”

Below, more updates from the 2015 Davos Annual Meeting:

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CNBC President and CEO Mark Hoffman reflects on what media companies need to do to tackle modern challenges.

CNBC President and CEO Mark Hoffman stresses how businesses across the spectrum are protecting against cyber attacks.

Pro Mujer President and CEO Rosario Perez explains why more needs to be done to eradicate gender inequality.

— Daniel Arrigg Koh (@dank) January 21, 2015

Change.org founder Ben Rattray spoke about the White House’s “We the People” page, which accepts petitions from Americans and response to those that reach a certain number of signatures.

“It’s a huge step in the right direction,” Rattray said.

“The challenge is that when tools are owned by and built by government, they tend not to be optimized for citizen empowerment,” Rattray added.

When HuffPost Live asked Rattray about the wide variety of petitions on the White House’s website, he said it’s a positive thing.

“We want to see a world in which social movements and organizing is an every day experience,” Rattray said.

“When we see the culture currency of Change.org spread to pop culture, we think that is a very healthy thing,” Rattray said, noting that the trend shows people are recognizing they can influence big institutions, making them “more likely to take action.”

Rattray said there’s a “false divide” between what he called “clicktivists,” or people who engage in activist causes “from their couch,” and people who are out in the streets fighting for change.

Rattray said about 20,000 new petitions start on Change.org every single month. The petitions cover a wide array of topics.

Rattray said people’s desire to push for change is global and is “fundamentally human.”

The Huffington Post