In case you live under some kind of Twitter-free rock, Target is launching a fashionable and affordable plus-size collection on Feb 22 much to the excitement of, well, pretty much everyone.
After what seems like mishap after mishap when it came to the store’s relationship with its plus-size customers, it looks like the company is finally getting it right. Ava & Viv will be the first in-house style-driven collection the chain will carry not only online but in stores as well. The news has been met with much praise and approval, but it’s admittedly difficult not to feel like this should have been a no-brainer for Target all along.
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This interview has been condensed and edited for clarity.
