Unlike Google (GOOG) and Apple (AAPL, Tech30) Maps, Here isn’t all that well known to consumers. That’s because most of what it does is behind the scenes for other firms. It powers Bing, Yahoo (YHOO, Tech30) and Garmin maps, and is used by companies like FedEx (FDX) and Oracle (ORCL, Tech30). But most of its business comes from the automotive industry where it works with major car companies on their built-in GPS systems. Many of those same companies are working on driverless cars and will need the kind of information Here is gathering.
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