If you’re an aspiring presidential candidate, says professional crisis manager Eric Dezenhall, right now is “a great time to take a pratfall because it’s so far away from anything major.”
That’s a good thing because so many of the candidates’ feet have been sliding out from under them.
The first six weeks of 2015 have featured mangled messages, snappishness, a bad hire and other flubs from the Republicans who would be president.
It’s pretty much to be expected in the earliest stages of a campaign with just short of a gazillion potential candidates who haven’t done this before.
In recent days:
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Dezenhall said one skill that candidates on both sides will need to learn early on is damage control — both how to respond and what safely can be ignored — because errors are inevitable.
“Politics used to be about where you stood,” he said. “Now, it’s about what you stepped in.”
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