It’s been a little over two years since Sally Singer made her triumphant return to Vogue as Creative Director of Vogue.com. As her title suggests, the renowned fashion editor was tasked with transforming the magazine’s website and it’s safe to say she has accomplished that and so much more. Under Singer’s leadership, Vogue.com has taken what we love so much about the glossy and made it interactive and exciting, which is completely inline with her vision.
“My vision for Vogue.com is to make it the global essential destination, hour by hour, for people who are interested in style in the broadest sense,” Singer told HuffPost Style. “I want it to inform, inspire and create the conversation in fashion, beauty and culture.”
And one of the many conversations that Singer has started revolves around a fashion staple: the “it” bag. In an effort to democratize the anointing of this year’s must-have bag, Vogue.com has launched the “It Bag” Election. Readers can now have a say in the purse that fashion fiends will be coveting but choosing from 10 worthy candidates — such as Chanel’s badge covered flap bag or Reed Krakoff’s color-blocked geometric square bag. The polls are officially open and a winner will be announced on February 3.
We had the pleasure of catching up with Singer about the imaginative “It Bag” election feature, Vogue.com’s impressive original video series and how she manages to stay sane in this crazy world of fashion.
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HPS: Having worked on both sides of the magazine industry (print and digital) — what are your thoughts on the future of print? Is print really dying?
SS: Oh gosh no! I don’t think print is dying. I’m someone who reads books in print and books on my iPad. And I read magazines in print and online. I also read The New York Times in print every morning and go to their website. I don’t think print is dying, but I do think media culture is evolving. The print that is thriving is really special — it’s images that can’t be reproduced easily and it’s text that needs to be read in long form. Print is relevant because the publications that make it and the care they put into it. I don’t think that’s going anywhere.
This interview has been edited and condensed for clarity.
