“You have to know what the item is before you know if it’s real,” said Graham Wetzbarger, the director of authentication and brand compliance at The RealReal, a luxury consignment company. He has spent his career learning how to spot a fake and teaching his team how to do it.
“Each brand has characteristics,” he said.
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Her company cleared $100 million in sales last year, and is on track to double that this year. Part of the growth is driven by new product lines. The company has added fine jewelry, watches and art, as well as experts on all three in order to authenticate the pieces.
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