One of the most popular messaging apps sure isn’t what it used to be, oh, 48 hours ago.
Snapchat on Tuesday announced a massive update called “Discover,” which will feature content from media outlets that the social network has partnered with. As of Wednesday, those outlets are CNN, Comedy Central, Cosmopolitan, Daily Mail, ESPN, Food Network, National Geographic, People, Vice, Yahoo! News and Warner Music Group.
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It’s worth noting that while the official emphasis on media properties is new, brands like Taco Bell have long used Snapchat to reach teens and 20-somethings. If anything, the app’s new direction signals that Snapchat wants to play along — and reap ad revenue, too. We’ll see if the audience sticks around.
