Why does ISIS keep making enemies?

Adding to your list of enemies is never a sound strategy, yet ISIS’ ferocious campaign against the Shia, Kurds, Yazidis, Christians, and Muslims who don’t precisely share its views has united every ethnic and religious group in Syria and Iraq against them.

ISIS is even at war with its most natural ally, al Qaeda in Syria.

The Nazis and the Khmer Rouge went to great lengths to hide their crimes against humanity. Instead, ISIS posts its many crimes on social media for global distribution with seemingly no thoughts for the consequences.

ISIS’ beheading of the American journalist James Foley in mid-August galvanized much of the Western world against the group and led to an intensified U.S.-led air campaign against ISIS, which, according to U.S. military officials, has killed at least 6,000 of its fighters.

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CNN