The lobbying is meant to encourage academy voters to watch the films.
“People are always very suspicious of the idea of campaigning for an Oscar because it just seems a little corrupt,” said Tim Gray, awards editor for Variety. “But it’s just the studios way of saying, ‘make sure you see our film.'”
But it’s true that sometimes the Best Picture award goes to the best Oscar campaign and not to the best candidate.
“People like to think that awards are for excellence, and they are, but there’s a lot of money involved,” Gray added.
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“In a moment, one of these ten movies will join a list that includes ‘On the Waterfront,’ ‘Midnight Cowboy,’ ‘The Godfather,’ and ‘The Deer Hunter,'” Spielberg said. “The other nine will join a list that includes ‘The Grapes of Wrath,’ ‘Citizen Kane,’ ‘The Graduate,’ and ‘Raging Bull.'”
“Either way, congratulations,” he added. “You’re all in very good company.”
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