Some of the biggest stars on YouTube may be earning big paychecks for playing with toys and video games — essentially, doing things many kids do on Christmas morning.
A recent look at data compiled by YouTube stat-monitor Social Blade gives a snapshot of some of the most influential YouTubers, what kind of viewership and interactions they receive and how much money they earn. Stats for the top YouTube channels show many of these leading video stars drawing large audiences for narrating gaming sessions or unboxing brand-new toys. Even more jaw-dropping are the dollar amounts these simple, low-budget videos reap annually.
Just how much money are we talking here?
DisneyCollectorBR, which Social Blade rates as the top YouTube channel, is estimated to earn between $1.4 and $21.9 million each year. This YouTuber unwraps Disney toys and talks about them, and in the process has attracted the sixth-most video views on the site. Not even the YouTube stars who recently interviewed President Barack Obama can hold a candle to DisneyCollectorBR’s stats.
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13. TheEducVideos: $565,200 to $9 million for toy videos — this time starring children.
14. Itsbabybigmouth: $567,200 to $9.1 million for videos that are mostly about opening chocolate eggs for the toys inside.
15. Vegetta777: $505,600 to $8.1 million for manic video game commentary (in Spanish).
Note: Social Blade’s rankings are based on factors that are continually in flux, so these values aren’t static. We also filtered out major companies like EMI Music, as well as more recognizable stars like Taylor Swift, to focus on YouTube-specific personalities and groups.
