Related: Apple Pay is a win for (smart) retailers
Yet with Apple taking just 0.15% of every Apple transaction, all that love and goodwill isn’t going to add anything significant to the company’s bottom line. So why bother?
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Factset: FactSet Research Systems Inc. 2015. All rights reserved.
Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.
