Movies make most of their money Fridays through Sundays. In its opening weekend, including the Martin Luther King Day holiday on Monday, “Sniper” made $105 million, setting a new record for a January movie release.
The movie continued to perform well all week long, invigorating Warner Bros., the studio division of Time Warner. CNN, the parent of this web site, is also owned by Time Warner (TWX).
“It feels like summer in January,” Rentrak senior media analyst Paul Dergarabedian said earlier this week.
“This film is swimming in blockbuster waters and generating numbers generally reserved for super-heroes and summer movies,” Dergarabedian said.
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