Spoiler Alert: In the ad, a dancer is so revved up on Doritos chips that he picks up his partner for a beautiful aerial dance move. That’s when he slips on a Doritos bag and drops her off the rooftop, playing on the tagline of the spot: What could go wrong?
CNNMoney visited the rooftop — It’s a long drop of four stories to the alley below. But Pepper puts us at ease, saying: “No dancers were harmed in the filming.”
Pepper said he constructed a duct tape dummy, which was what he threw off the roof. He did fasten a rope to the dummy and reeled it back up after the filming.
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