Doritos will once again be running an ad created by consumersnot Madison Avenue ad agenciesthat was voted as the best of a bunch of entries by fans in an online poll.
Doritos has invited people to “Crash the Super Bowl” since 2007, and the user-generated commercials have routinely been picked as among the best by ad critics.
Pepsi, which is also sponsoring the half-time show featuring Katy Perry, has been a much better stock than top rival Coke (KO) lately. Coke does not have a snack food division.
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