Bush to pitch ‘reform conservatism’ in Detroit

READ: Clinton sweeps GOP foes save Bush tie in Florida, poll says

Bush sources tell CNN that choosing to speak Wednesday at the Detroit Economic Club is intended to send as much of a message as the words he will utter: that he wants to try to be a different kind of GOP presidential candidate.

The subject of Bush’s speech will play off his “right to rise” theme he unveiled when announcing his potential candidacy in December, according to aides.

Over the past two months or so he has been expressing his ideas to the GOP donor class in private meetings around the country as he began to court people who would help fund a presidential run.

Now he is beginning to test his message on the public.

CNN