“A lot of their success in China is because they have very tightly integrated and localized features in their operating system,” said Ben Bajarian, an analyst at Creative Strategies.
In selfie-loving China, that means the front camera estimates age and gender and applies automatic “beautification” filters. There are anti-spam call tools, and pre-written greetings for local holidays and festivals. Notifications are strictly controlled to keep users from being overwhelmed.
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