Separately, family and friends answered a 10-part questionnaire to evaluate participants on the same five personality traits.
Related: Google snaps up artificial intelligence firm DeepMind
Using the combined data, the researchers created an algorithm to see how closely a computer could predict a respondent’s personality compared to the assessments from family and friends, said Kosinski.
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Factset: FactSet Research Systems Inc. 2015. All rights reserved.
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