Related: Check out a preview of some of this year’s Super Bowl ads
Oreo actually had a Super Bowl ad that ran on TV that year. But good luck trying to remember it.
“Relevance is key. You need to make sure you brand is connecting and resonates. Oreo had the right message at the right time and it made complete sense.” said Francois Petavy, CEO of eYeka, an online crowdsourcing firm.
Band of brands. Tweets aren’t the only way to get noticed. Newcastle Brown Ale had what many marketing experts felt was the best Super Bowl ad last year. But it wasn’t a real ad.
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