And Jauchius told his colleagues that the dead child ad “balances that edge of being interventionist to get attention, but it’s approachable enough not to turn people off at the Super Bowl.”
Ogilvy & Mather Advertising created the ad for Nationwide. “In 60 seconds, we can probably bring more attention and awareness and action around this issue than we have in 60 years,” Adam Tucker, the firm’s president, said in the meeting.
Related: These Super Bowl ads made this Dad cry
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