It’s amazing that it took this long for marketers to realize that ads that tug at the heartstrings of emotionally engaged fathers can be as effective (if not more so) than scantily clad women drinking beer or modeling lingerie.
The commercials for Toyota and Nissan were both very sentimental. I teared up a bit during the Toyota one, which featured a proud dad interacting with his daughter as she grew up.
The Nissan ad was touching but a little too long. I also couldn’t get over the fact that a car company chose to focus on the dangerous sport of race car driving and use a song by a singer (Harry Chapin) who was killed in a car crash. But I’m nitpicking.
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