Those promotions have cost the company a lot of money. T-Mobile’s capital expenses are expected to have grown by $400 million last year after growing by $1.3 billion in 2013the year that the Uncarrier promotions began.
T-Mobile lost money in the first and third quarters of last year, and some analysts expect the company to have lost money again in the fourth quarter.
Despite the effectiveness of the promotions, T-Mobile is still behind Sprint in terms of total customers and well behind Verizon (VZ, Tech30) and AT&T (T, Tech30). To truly compete, T-Mobile will ultimately have to merge with another wireless company, Hoettges said.
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Factset: FactSet Research Systems Inc. 2015. All rights reserved.
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