“This is the dirty little secret in the industry,” Carey said. “You see all these adsget this, get thatbut if you step back and see what’s happening, one out of every two customers that walks into that store isn’t qualified.”
If you look at any mobile carrier advertisement, you’ll see the fine print. And somewhere buried in there is a mention that the deal is “for qualified customers.” AT&T, Sprint, T-Mobile, Verizon — they all do it.
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Factset: FactSet Research Systems Inc. 2015. All rights reserved.
Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.
