Sports uniform makers have gotten the message. Nike (NKE) redesigned the Super-Bowl-bound Seattle Seahawks’ uniforms in 2012 to include neon green highlights and trim. Nike also designed the highlighter-like Australian Open outfits, Pro Bowl uniforms and Oregon Ducks jerseys.
Reebok’s 2015 NHL All-Star uniforms featured fluorescent green stripes — a standout for a typically conservative league. Unsurprisingly, Reebok said it had young fans in mind when designing the uniforms.
“To showcase the heroes of the game, we thought we could have a design more targeted towards a younger demographic,” said Dom Fillion, Reebok’s lead designer. “We think it will get them excited about the game.”
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