Half of Super Bowl ads had hashtags
“Preventable ads are the #1 cause of death among our multi-year ad contracts. #MakeSafeHappen,” tweeted Sean Davis, chief operating officer at Media Trackers. Related: Super Bowl advertisers ‘are on trial’…
Category: Business
Nationwide ad meant to be jarring
And Jauchius told his colleagues that the dead child ad “balances that edge of being interventionist to get attention, but it’s approachable enough not to turn people off at the…
Las Vegas casinos are losing big in Macau
But China isn’t a winning bet right now. An anti-corruption campaign by the Chinese government, travel restrictions and a smoking ban on casino floors are keeping gamblers with deep pockets…
Even millionaires struggle with depression
“You’re saying, well gee, I’m the CEO or I’m the Goldman Sachs partner or partner at McKinsey or whatever the high status thing is, and I’m supposed to have my…
Scott Lindsay brings historic steam engines back to life
“The 611 is arguably the most modern steam locomotive in existence in the U.S. today,” said Lindsay. “It truly represents state of the art steam locomotive technology.” Related: Rebirth of…
How an oil boom brought diversity to North Dakota
He said he often sees other Africans around town. Sometimes they stop him and ask for advice on how to get a job. “A lot of them are farm people,…
Los Angeles director wins $1 million in Super Bowl Doritos ad contest
Nearly 4,900 contestants participated in this year’s Doritos contest, submitting 30-second Super Bowl spots to vie for the $1 million grand prize. Related: Doritos contestant wins $25,000 from spot with…
London’s population at record high
4. Pricey homes: The influx of rich has left its mark on London’s property market, which is now worth as much as Brazil’s annual economic output. 5. Moving around: More…
NYSE suspends trading of RadioShack
RadioShack can review and appeal the decision by the NYSE to suspend trading. The company declined to comment. Related: Time is running out for RadioShack
Super Bowl Commercials Go for Heart, Not Just Funny Bone and Jugular
The game plan for the advertising blitz during Super Bowl XLIX was simple: Go straight for the heart. Many of the commercials during NBC’s national broadcast of Sunday’s game sought…
Business Gets Personal
The same idea drives our markets data page. We zero in on the most important markets, stocks and stats. Exactly what you need, without the clutter. – Dow Jones: The…
France Offers Support, but No Debt Relief, to Greece
PARIS — French officials said Sunday they would support the new Greek government’s efforts to get the country back on its feet after five years of crushing austerity, but warned…
Ebola Drug Trial Is Halted for Lack of Patients
A clinical trial in Liberia of a drug to treat Ebola has been halted because of a sharp decline in the number of people infected with the virus, and studies…
The Buffett Rule is back
The president’s budget also calls for a change to “a loophole that lets some high-paid professionals avoid Medicare and Social Security payroll taxes, costing the Trust Funds almost $10 billion…
For Greece, Bank Trouble Looms Again as New Government Takes Shape
It was not the E.C.B.’s job to “fund the gap of any bank runs,” Mr. Weidmann told the central bank’s governing council, according to confidential minutes of the meeting, citing…
China’s anti-corruption campaign snags banking heavyweight
One of Minsheng’s top stakeholders, Chinese insurance firm Anbang, made headlines last year after acquiring the iconic Waldorf Astoria luxury hotel for nearly $2 billion. – Chicago Mercantile Association: Certain…
Pint of hypocrisy? Bud makes fun of craft beer in Super Bowl ad
At the time, former Anheuser-Busch president David Peacock said that the company was “very committed to expanding in the high end beer segment, and this deal expands our portfolio of…
$3 Tip on a $4 Cup of Coffee? Gratuities Grow, Automatically
The flat white coffee drink was $4. A suggested tip was $3. The cashier at Café Grumpy, a New York City coffeehouse, swiped the credit card, then whirled the screen…
Sprint, T-Mobile CEOs in Super Bowl Twitter brawl
Claure used an image to respond to Legere’s “half-assed” tweet. The message was: “Never sacrifice your class to get even with someone who has none. Take the high road.” Legere…
Union oil workers go on strike
The National Oil Bargaining talks, first held 50 years ago, sets a contract that covers workers at at least 65 refineries around the U.S. The USW said its key demands…
Super Bowl ads: The year of the Dad
It’s amazing that it took this long for marketers to realize that ads that tug at the heartstrings of emotionally engaged fathers can be as effective (if not more so)…
The shotgun silencer: Not really silent
The noise generated by the shotgun when fired was 155 decibels, as measured by SilencerCo. The American-Speech-Language-Hearing Association rates that level as “painful” and compares it to “fireworks at three…
Here are the drivers of future economic growth
That’s a big positive for companies like biotech rock star Gilead Sciences (GILD). The maker of hepatitis C drugs is expected to reveal an eye-popping 300% surge in earnings per…
Super Bowl advertisers ‘are on trial’
Companies facing negative reviews on Sunday nightbut still lots of chatter about their adsincluded Nationwide Insurance, T-Mobile and GoDaddy. Nationwide’s ad showed a boy speaking about the life he would…
The tale of the missing Super Bowl I tape
The Paley Center for Media, a cultural organization, restored the recordingoriginally on two-inch quadruplex tapesbut “we keep it locked up in a vault,” said Ron Simon, Paley’s curator. Simon has…
More than 3,300 crash claims filed against GM as window closes
Related: Driver of recalled GM car cleared in boyfriend’s death Some alleged victims of the ignition switch flaw have taken GM and parts supplier Delphi Automotive to court. But their…
10 Worst States To Grow Old In
This story was originally published on 24/7 Wall St. The U.S. elderly population has grown exponentially in recent decades. The number of Americans 65 and older grew from 35 million…
The Richest County In Each State
In his recent State of the Union address, president Barack Obama asked, “will we accept an economy where only a few of us do spectacularly well? Or will we commit…
Millions Of Cars Recalled For Faulty Airbags
More than 2 million Toyota, Chrysler and Honda vehicles are being recalled for a second fix for faulty air bags that may inadvertently inflate while the car is running. The…
Vehicles With Faulty Airbags Are Recalled for Second Time
Federal regulators have persuaded Toyota, Chrysler and Honda to recall about 2.1 million vehicles because the airbags might deploy even when the vehicle is not in a crash, the National…